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Scott H. Fowler Marketing Profile
Strategic and creative marketing and sales support professional with documented high-profile product & brand strategies that support revenue growth for Fortune 500 Companies and Telecommunications.


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Director of Marketing

    Provide marketing, community relations, PR, sales and business development direction for Oregon ORS 190 fiber optics telecommunications company focused on residential, business, and government entities. Responsible for all marketing segments, strategic alliances, supervision of customer support/sales, public relations and regular reporting to board of directors and civic leaders. Responsible for company reorganization 2011-12.


Marketing Manager

    Provide marketing direction and support for Fortune 500 company domestic and international cross-marketing brand & marketing initiatives for segmented business lines. Work with country team of marketing staff to execute sales support tools, web initiatives, advertising, promotional, and trade-show designed to increase multi brand offers, capture and maintain sales.


Marketing Manager

    Created industry recognized product launch and awareness campaign. Responsible for IT R&D interface, website initiatives, video and media strategies, sales territory projection tools, PR/media relations & buys, and web traffic analytics. Campaign success contributed to company acquisition by Rockwell Collins in 2009.


Marketing Manager - USA

    Developed industry recognized marketing strategy for international supplier. Responsible for website strategy, sales support tools, customer interface, media relations and buys, leadership advisory council and advertising.


Director of Marketing

    Created company brand, sales support tools, online educational marketing strategies for safety and risk industry ASP service provider. Marketing successes contributed to IPO acquisition by AON in 2000.




Internet Marketing Project Manager
Communi(k) Agency

    Project Manager and liaison to E-Trade Options Link, GE Financial, and Comerica Bank Directed and managed interactive team for the completion of online, interactive and print projects for advertising agency.

Biz- Dev & Ad Manager
    Created regional radio, billboard and print ad campaigns and developed business alliance relationships with national retailers including Comp USA. Subscriber increases contributed company acquisition by EarthLink in 1997.
Education


    Bachelor of Arts - Communications and Media
    University of Minnesota, June 1985
    Focus of study: Mass Media, Persuasion, Public Speaking

Competencies

  • Creative: Documented and unique concept to market visual approaches for web, video, mass media and broadcast
  • Marketing and Brand: Proven online and traditional full life-cycle marketing, sales and brand strategies
  • Online Strategist: Documented SEO/SEM success tactics and corporate web strategies
  • Presentation: Excellent writing and public speaking skills
  • Technical: Ability to effectively communicate with technical, R&D, IT and sales staff
  • Public Relations: Documented Media/PR exposure tactics and relations
  • Advertising: Award winning ad campaigns and brand building strategies
  • Video & Multi-Media: Digital video creation, development and production
  • Research: Full scope qualitative & quantitative research and data mining
  • Tradeshow/Event: Expert event strategist with documented lead generation tactics
  • Financial analysis and 7-8 figure budget management
  • Ad Agency relations and direction;
  • Community Outreach: Cystic Fibrosis Foundation community awareness and event involvement
  • CRM: Working knowledge of integrated CRM platforms and data management
Skill Set
  • Microsoft applications, HTML, Adobe Suite Applications
  • Audio/Video Production: streaming and traditional
  • Web Marketing Initiatives: SEO, SEM, Social Networking
  • Proven ability to manage key account relationships and large-scale projectss
  • Leadership Advisory and Corporate Summit participation
  • Superb negotiation and strategic alliance relations skills